Tasks:
Develop and execute paid advertising campaigns across a variety of channels, including Google Ads, Facebook Ads, and LinkedIn Ads.
Manage and optimize paid advertising campaigns to achieve desired results.
Define campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles.
Write ad copy and provide direction on ad creative selection and rotation to maximize performance and ensure a positive ROI on client spending and PPC ad campaigning.
Track and analyze campaign performance data to identify opportunities for improvement.
Basic Qualifications:
- 6+ years of experience in paid digital advertising.
- Strong understanding of paid search, display, and social media advertising.
- Proven track record of generating leads through paid advertising.
- Excellent analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Excellent communication and presentation skills.
- Relevant certifications on Google & Meta.